How to Convert Images for LinkedIn Posts and Profiles

LinkedIn is a visual platform disguised as a professional network. Posts with images get two to three times more engagement than text-only posts. Your profile photo, banner image, and post images all contribute to your professional brand. But LinkedIn has specific format and dimension requirements that differ from other social platforms.

The most common issues are uploading images in unsupported formats (HEIC from iPhones), using wrong dimensions that get awkwardly cropped, or uploading images so large that they take forever to process. Getting the format right takes seconds and ensures your professional image comes across exactly as intended.

This guide covers the current image specifications for every LinkedIn image type and how to prepare your files.

Step-by-Step Instructions

  1. Identify the Image Type

    LinkedIn uses different dimensions for different image placements. Profile photos are 400 by 400 pixels (displayed as a circle). Banner images are 1584 by 396 pixels. Feed post images are 1200 by 627 pixels for landscape or 1080 by 1350 for portrait. Article cover images are 1200 by 644 pixels. Know which type you need before resizing.

  2. Convert to JPG or PNG

    LinkedIn accepts JPG, PNG, and GIF formats. HEIC, WebP, BMP, and TIFF are not accepted. Convert to JPG for photographs and PNG for graphics with text, logos, or transparency. Use JPG quality 85 to 90 for photos and PNG for infographics or images with text overlay.

  3. Resize to the Correct Dimensions

    Resize your image to match the target placement. For feed posts, 1200 by 627 pixels is the standard landscape size. LinkedIn will crop images that do not match expected aspect ratios, often cutting off important content. Resize to the exact dimensions rather than relying on LinkedIn's auto-cropping.

  4. Keep File Size Under Limits

    LinkedIn limits profile photos to 8MB, post images to 10MB, and page logos to 4MB. These are generous limits, but high-resolution camera photos can exceed them. If your file is too large, reduce JPG quality or resize to the recommended dimensions. Most properly sized LinkedIn images are well under 1MB.

  5. Preview Before Posting

    After uploading, preview how the image appears in the post or profile before publishing. LinkedIn sometimes crops images differently than expected, especially on mobile vs desktop views. For post images, check the preview on the compose screen. For profile and banner images, view your profile after updating to verify the crop looks correct.

LinkedIn Image Dimensions Reference

LinkedIn's recommended dimensions balance quality with load speed across devices. Profile photos should be 400 by 400 pixels minimum, displayed in a circular crop. Your full square image is stored, so ensure the important content (your face) is centered. Banner images are 1584 by 396 pixels, a very wide aspect ratio that is frequently cropped differently on mobile vs desktop.

Feed post images perform best at 1200 by 627 pixels (landscape) or 1080 by 1350 pixels (portrait, which takes up more screen real estate in the feed). Carousel posts use 1080 by 1080 pixels per slide. Article cover images are 1200 by 644 pixels. Company page logos should be 300 by 300 pixels, and company cover images should be 1128 by 191 pixels.

Optimizing for Engagement

Portrait-oriented images (1080 by 1350) take up more vertical space in the LinkedIn feed, which means they capture more attention as users scroll. This is why infographic-style content in portrait orientation tends to get more engagement than landscape photos. However, the additional screen space only helps if the content is compelling.

For text-heavy images like quotes, tips, or infographics, use PNG format to keep text crisp. JPG compression can blur text edges, making images look unprofessional. For photographs, JPG at quality 85+ is ideal. Avoid heavily filtered or overly saturated images since LinkedIn's professional context rewards authenticity over Instagram-style aesthetics.

Convert Images for LinkedIn

Convert your photos and graphics to LinkedIn-ready formats with imageconvert.co. Drop your HEIC, WebP, or other format files, select JPG or PNG output, and download the converted version. Everything happens in your browser with no upload to any server.

Frequently Asked Questions

What image format does LinkedIn accept?

LinkedIn accepts JPG (JPEG), PNG, and GIF formats for images. HEIC (iPhone default), WebP, BMP, and TIFF are not accepted. Convert to JPG for photographs or PNG for graphics with text before uploading.

What size should a LinkedIn profile photo be?

LinkedIn recommends 400 by 400 pixels minimum for profile photos, with a maximum file size of 8MB. The photo is displayed as a circular crop, so center your face in the square image. LinkedIn accepts JPG, PNG, and GIF for profile photos.

Why does my LinkedIn post image look blurry?

LinkedIn compresses uploaded images. Starting with a higher quality source (JPG at quality 90+, or PNG) minimizes the impact of LinkedIn's compression. Also ensure your image dimensions match the recommended sizes (1200x627 for landscape posts) rather than relying on LinkedIn to resize.

What is the best image size for LinkedIn feed posts?

For maximum feed presence, use portrait orientation at 1080 by 1350 pixels. This takes up more screen space as users scroll. For standard posts, 1200 by 627 pixels (landscape) is the recommended size. Both should be JPG or PNG format.

Convert HEIC to JPG for LinkedIn

Convert WebP to PNG

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